In the night I hear ‘em talk,
the coldest story ever told
somewhere far along this road
he lost his soul
to a woman so heartless..

Hype Williams‘ striking visual direction and Ralph Bakshi‘s colorful rotoscoped animation, makes the video for Kanye West‘s second single Heartless, from the 2008 album 808s & Heartbreak, playfully reminiscent of the movie American Pop and Waking Life. Complimentary highlights flow inside the flashing neon signs of a big city, and a lonely Kanye aimlessly walking around through his own cloud of smoke, with a cigarette in hand.