Grammy Typography
As I prepare for going back to school and choosing a new focusing major of Graphic Design, studying various forms of fonts used to create typography artwork has become increasingly intriguing.
For the 51st Grammy Awards, the Recording Academy hired TBWA\Chiat\Day to produce a series of typographic illustrations of different musicians to promote the February 8, 2009 event. The artists that were selected for the Grammy typography were Stevie Wonder, Rihanna, Kanye West, Lil Wayne, Coldplay, Radiohead’s Thom Yorke and Lenny Kravitz. Each of them were asked to provide a list of at least 15 songs that inspired their own creativity. In return, each song title provided was colorfully incorporated into the graphic design, swirling around portraits of the individual musicians’ profiles.
Please enjoy a few favorites from the typography collection below, along with a choice track of each musicians’ originals and one song of inspiration from the personal list that was chosen.
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THOM YORKE Original: Radiohead – Down Is the New Up (In Rainbows, 2008) Inspiration: Verve – Bitter Sweet Symphony (Urban Hymns, 2005) |
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RIHANNA Original: Rihanna – Unfaithful (A Girl Like Me, 2006) Inspiration: Destiny’s Child – Survivor (Survivor, 2001)
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STEVIE WONDER Original: Stevie Wonder – Superstition (Song Review, 1972) Inspiration: Ray Charles – Georgia on my Mind (Best of, 1960) |
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LIL WAYNE Original: Lil Wayne – Mrs. Officer (Tha Carter III, 2008) Inspiration: JayZ – Big Pimpin’ (Vol III Life and Times, 1999) |
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KANYE WEST Original: Kanye West – Homecoming (Graduation, 2007) Inspiration: Thom Yorke – The Eraser (The Eraser, 2006) |
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July 28th, 2009 at 9:53 pm
lurve.
August 1st, 2009 at 8:13 pm
These are incredibly creative designs. Font designs are becoming more and more popular, possibly because of more software making it possible to manipulate fonts in any way needed. Plus, fonts are a great way to add something extra to what would otherwise be a boring or generic design. Another appealing font design is taking the background picture and incorporating the headline font into the picture, such as the letters of the words in the headline are pieces of bricks that have fallen off of an old wall.
August 16th, 2009 at 2:18 pm
♥♥♥♥
April 18th, 2010 at 12:25 pm
nice font design……would you give me some tutorial? or where i can learn typography design (website)
reply to my email,
thank you……
October 11th, 2010 at 3:07 pm
Hey, i wanna use this as an example for my graphics coursework!
who did them and how? so i can put it in my book hahah x
April 3rd, 2011 at 10:23 am
o.m.g this is jaw dropping ,I get inspired by these pics when I’m creating my designs at school.
May 6th, 2011 at 7:06 am
Can i ask who did these amazing graphics, i’m using them as examples in my graphics work and struggling to find artists.
June 22nd, 2011 at 9:16 pm
LIKE …
June 24th, 2011 at 11:54 pm
TBWA\Chiat\Day created them :)
July 31st, 2011 at 5:18 pm
Those Rihanna and Lil Wayne ones were just mind blowing! Super creative with the lyrics/sayings and song titles. Everything goes together so perfect. Im really inspired by these artworks. I like the Lil Wayne one especially since it pays homage to Juvenile with the Slow Motion, Solja Rags and Rodeo words. Did you see Juvenile’s Beast Mode album cover? The graphics art is similar but this is 10x better. You should have sent this to him before his album dropped, check it out just google Juvenile Beast Mode and you will understand.
August 5th, 2011 at 7:01 pm
Great Blog! Thank you!
November 21st, 2012 at 10:22 am
These are awesome. I have never seen anything like this is all my life. This, to me, gives graphic design a whole other meaning. Not only are the renders of the artists mind-blowing, but adding the type, seems to give it a whole other dimension.
January 9th, 2013 at 9:27 am
These are so good! I’m focusing on this for my art project, how did you create these?